Description

Website

http://www.aedas.com

Short description

* 4th Architectural Services company in the World (source: BD World Architecture). * Artistic Director - Strategic Thinker > My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations. Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East. The team had also presented concept proposals on rejuvenating the global image of the Group. The cultural mix in client base and Aedas worldwide offices, such as in London, New York, the Middle East and China, created a challenging role. Cultural sensitivity was crucial in visual design integration and branding of the Group.