Today’s “must have” technological gadgets and devices give us more options features than ever before – but many are finding that the proliferation of new features create more complexity than convenience.
We have officially entered a brave new world. The future is now as business and technology have teamed up to make leisure and work inseparable. We have cell phones, pagers, e-mail, instantaneous wireless internet access throughout entire cities and voice-mail forwarding that can reach out and touch us anywhere, at any time.
Inundated with gadgets and gizmos and the latest ‘hot item,’ we cannot seem to escape the inevitable. Communication technology has inserted itself into the very fabric of our every waking moment. If someone needs information or desperately needs to talk about a project or do a deal, there is no reason in the world they should not be able to reach us. If you don’t respond, in a timely fashion, you had better have a good reason.
Technology, at its best, should make our lives more manageable, more efficient, and less stressful. There are no reasons for real delays in setting up a meeting, making something happen, perfecting that glitch in our business plan. But when is technology and its hold on our lives too much?
Cutting edge technology gurus have come up with the idea of ‘feature creep.’ The concept is simple. As the digital world delivers more and more possibilities for information exchange, the average person is drowning in a corkscrew of convolution that costs consumers time and businesses money. As business journalist James Surowiecki points out, product returns cost tech companies more than a hundred billion dollars a year. A recent study by Dutch-based global giant Philips Electronics found that roughly half of all product returns have nothing wrong with them. Consumers just gave up trying to understand their new purchase.