Four questions to... Alain Heureux

President IAB Europe

Internet Advertising Bureau Europe is a federation of 20 national IAB associations and think-tanks. Originally set up in 1998, IAB Europe is dedicated to helping marketers get the most from the new digital channels.

With sister IAB organizations in North and South America, Asia and the Far East, IAB Europe develops industry standards as part of a worldwide programme to strengthen the foundations of online media. They are also the main political lobby promoting the interests of interactive marketers, with a network of task forces and think-tanks shaping policy and best-practices across the continent.

We asked his opinion about the growth of online business in Europe…