Traditional investing is all about return on investment. Indeed, it seems self-evident that the paramount, if not exclusive, concern for any investor is the potential for financial gain.

But nowadays many investors are looking to get more than financial returns.  Passion Investments has evolved to help clients invest their money in ways that can be as personally fulfilling as they are financially rewarding.

“Our products often provide the opportunity for our investors to realise their childhood dreams,” says Patrick Georges MD, the Coordinator of Passion Investments, who is also a neurosurgeon and professor of management at the Solvay Business School, in Brussels.

“We were looking for an approach that would allow our clients to invest in an area that is close to their hearts while offering a good return on investment,” says Head Manager Anne Denayer.

Founded ten years ago by a group of university professors who were looking for independent funding for themselves, Passion Investments has evolved into an enterprise that now offers dozens of investment opportunities to clients throughout Europe, in twelve distinct sectors, including vineyards, academia, museums, the film industry, and restaurants.