J2G What does it mean to be an entrepreneur?
It means working for yourself, your own freedom. Developing your own projects the way you want. Also what’s very important to me is that you don’t have to report to someone else, besides your partners.
J2G What are the most important qualities to be successful as an entrepreneur?
That’s a very difficult question because an entrepreneur needs a lot of different qualities. According to me it’s important to have the right feeling about your target market. You must have energy and motivation, and also a lot of happiness and enjoyment. It’s important to stay positive, because there will be a lot of problems and you will need to always keep going and leading the project forward.
Then, a good idea and a good timing are a must – which is not always easy.
On top of that you need very good networking – that’s something I didn’t have initially because I was too young. If I had to launch a new project tomorrow it would be much easier.
And of course you have to have a lot of luck. Without luck it’s very hard to succeed. But then you have to push the luck and make it work for you.
J2G Could you please tell us a little about your company, Extenseo?
Extenseo is a Search Engine Marketing (SEM) agency – it’s the leading SEM agency in Belgium. We do Search Engine Optimization and Search Engine Advertising. The goal is to make websites score high in the search results of Google, Yahoo, MSN and other search engines.