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Michel

Michel

Joined since :
05/02/2007

Posts :
6
Started : “ Strategies to grow a Small Business”
I just came across this interesting article about how to protect a small business and continue its growth during an economic downturn. The 5 proven strategies seem to be the following ones;

1. Don’t buy more raw materials inventory than you need;
... “Cash in the bank is more useful than worthless parts taking up space in your facility”...

2. Eliminate obsolete finished-goods inventory that won’t sell for what it cost you to produce;
... “If it is truly obsolete, then its value is not what it cost you. Its value is $0”...

3. Don’t build up finished-goods inventory;
... “One of the biggest mistakes that small business owners make is to ‘get ready for more sales’ by continuing to manufacture, at the same high rate, product for sale when it is selling more slowly”...

4. Don’t try to ride it out with your employees;
... “When your labor force runs out of work, send them home early”...

5. Send outdated invoices that your customers won’t pay, to a collection agency;
... “Getting half now is better than nothing later when your customers have filed for protection”...

Although I agree with most of these strategies, I have some thoughts on the second one. The author advices small businesses to sell off inventory to reduce the extent of the write-off by the accountant and to make the warehouse/workplace more efficient. I think that’s interesting to do as long as you’re not losing potential sales on your ‘recent’ goods. My reasoning is that you should use the obsolete products as a kind of free sample to leads and prospects (mentioning the products are meant for trial) to convince them of the business value and turn them into clients. Or you should donate the inventory to NGO’s or in the worst case eliminate it by destruction. But you should never jeopardize your future revenues because the value of selling those products could be negative in the end (so less than $0). Furthermore, the impression you leave when you’re distributing products of inferior quality can possibly hurt your credibility. What do you think, am I making sense?

link: http://editorials.arrivenet.com/business/article.php/13392.html
Mr M

Mr M

Joined since :
02/02/2007

Posts :
6
I found a very interesting link for fast tips & tricks that are especially targeted at small businesses. It is an overview of the newsletters of MarketingProfs, a respectable US website with lots of information, on a wide range of topics. Have a look at http://www.marketingprofs.com/small-business/archive.asp and enroll for the newsletter if you share my opinion.
Sue Canyon

Sue Canyon

Joined since :
06/10/2007

Posts :
2
Those are very interesting observations. First, I’d like to mention that “distributing products of inferior quality” is never my intent. The concept of obsolete inventory does not, in my mind, constitute product that should have been scrapped in the first place. To illustrate, there was the case of a Fortune 500 electronics firm back in the eighties whose management team decided to ‘hide’ the fact that some work-in-process inventory had failed the testing process. By the time this management ‘oversight’ came to light, the problem was in the $millions in failures. As a result of this, the company had to sell the entire production facility to recover its losses. Had they written off, or in this case, scrapped the product as it failed, and plugged the leak, the impact would not have been so severe.

When I speak of obsolete inventory, a couple of examples come to mind. One was a vertical blind extrusion factory that sold its blinds to store chains and decorators through a catalog and outside sales representatives. They had removed several items from their catalogs, yet kept the “left-over” cases in their warehouse and on their books at production value. At one point, there was a 10,000 sqft area in their warehouse that held inventory that had no sales effort associated with it.

The client argued that the inventory had value and should remain on the balance sheet, yet that customers would not pay what its (production) value was. In keeping with the inventory value rule that states that inventory should be valued at the lower of the two, cost or market, I recommended that they focus on the market value, and discover what customers might pay for it, say through a half-price sale. This kind of effort increases cash flow for the short term, while reducing the space required to store it.

In another example, I worked with a company that retrofitted passenger vans for wheelchair use. They would remove brand new seats from a new van and replace them with whatever the customer required. There was nothing wrong with these new seats, but the business owner had not felt the need to do anything but store them. In two years, he had built up quite a tore of them and was even pondering renting more space in which to store them.

In this case, their book value was indeed zero, yet this ‘waste product’ from a production process could easily be sold, perhaps to an automobile dealer or body shop, or in the local weekly flea market paper.

In no case would I recommend ‘dumping’ obsolete inventory where it might cannibalize sales of the main product. Does that clear up some of the question?
Michel

Michel

Joined since :
05/02/2007

Posts :
6
Yes! And very illustrative examples. Thanks a lot for your answer. Have you written more articles on small business optimization?
Sue Canyon

Sue Canyon

Joined since :
06/10/2007

Posts :
2
Yes. You can visit my blog at www.suecanyon.com
bdx

bdx

Joined since :
14/03/2007

Posts :
1
And do you have any ideas about a way to find business angels in order to benefit financial support or networking contacts. Do you think it could be interesting to have those people entering the board of director in my company ?

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