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Survey overview
Who are today's European entrepreneurs? Are they business owners or minority shareholders? Are they young, dynamic starters in need of credit? Are they seasoned professionals preparing to transfer their businesses and slip into well-earned retirement? Are they self-educated dynamos looking to sell their companies and move on to start new ones?
This Enterprise and Entrepreneur (E&E) Survey is the first comprehensive study to focus specifically on today's European entrepreneurs in order to develop a complete and accurate picture of who they are, what their needs are and what they aspire to.
At the behest of Fortis Merchant & Private Banking, TNS Sofres conducted a quantitative survey to explore who Europe's entrepreneurs of today actually are. McKinsey conducted a qualitative survey to explore what company owners need and expect from their financial partners. Altogether over 700 entrepreneurs participated in this survey.
The combined results provide the first thorough and detailed group portrait of this dynamic class of European businesspeople.
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